Many years people were discussing about UCB (United Colors of Benetton). Why is this company so popular? Everything is just on ads/commercials.
That was a brilliant idea to choose exactly these sensitive problems: homosexuality and racism. It caught everyone's attention, since stubborn conservatives to liberals. Some of them blamed it, some of them adore it, but since 1986 everyone know who is UCB.
We all have to agree that Benetton already marked their spot in the advertising world with their famous United Colors of Benetton campaigns. We can all remember at least one of the hundred clever, colorful and sometimes controversial Benetton's ads.
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